Just before midnight, UPS’s Worldport in Louisville, Kentucky begins to come alive. Boeing 757s start roaring overhead. Packages whoosh by on miles of conveyer belts. Before the sun is up, 1.6 million packages will be unloaded and loaded again, sent along toward their final destinations.
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6. Achilles Heel
Above you can see a chart of Gawker's traffic (in "U.S. people," the Quantcast statistic we use to calculate targets) over the last six months.
"five star event what is event new event old world fantastic book fast as always happy to read awaiting new events hope to understand" — "Sveitslav" gives Slavoj Zizek's new book Event: Philosophy in Transit a five-star review on Amazon.
At this point some 60 percent of traffic on the internet is made up of bots. Half of that traffic is "malicious"—spammers, hackers, scrapers, impersonators. This means that at a minimum nearly one-third of all internet traffic is "fake." Bots impersonating bots. Bots impersonating humans. Humans impersonating bots.
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